Managing brand equity

Gelijkaardige items

• Manazging Brand equity capitalizing on the value of a brand name
  door: Aaker, David A
  Gepubliceerd in: (1991)
• Separation of brand equity and brand value
  door: Manish Kumar Tiwari
• Building,measuring,and managing brand equity/
  door: Keller,Kevin Lane
  Gepubliceerd in: (2018)
• Building measuring and managing brand equity
  door: Keller
• Strategic brand management:building,measuring and managing brand equity
  door: Keller, Kevin Lane
  Gepubliceerd in: (2009)