Managing brand equity

Liknande verk

• Manazging Brand equity capitalizing on the value of a brand name
  av: Aaker, David A
  Publicerad: (1991)
• Separation of brand equity and brand value
  av: Manish Kumar Tiwari
• Building,measuring,and managing brand equity/
  av: Keller,Kevin Lane
  Publicerad: (2018)
• Building measuring and managing brand equity
  av: Keller
• Strategic brand management:building,measuring and managing brand equity
  av: Keller, Kevin Lane
  Publicerad: (2009)