Managing brand equity

Eitemau Tebyg

• Manazging Brand equity capitalizing on the value of a brand name
  gan: Aaker, David A
  Cyhoeddwyd: (1991)
• Separation of brand equity and brand value
  gan: Manish Kumar Tiwari
• Building,measuring,and managing brand equity/
  gan: Keller,Kevin Lane
  Cyhoeddwyd: (2018)
• Building measuring and managing brand equity
  gan: Keller
• Strategic brand management:building,measuring and managing brand equity
  gan: Keller, Kevin Lane
  Cyhoeddwyd: (2009)