Managing brand equity

Podobné jednotky

• Manazging Brand equity capitalizing on the value of a brand name
  Autor: Aaker, David A
  Vydáno: (1991)
• Separation of brand equity and brand value
  Autor: Manish Kumar Tiwari
• Building,measuring,and managing brand equity/
  Autor: Keller,Kevin Lane
  Vydáno: (2018)
• Building measuring and managing brand equity
  Autor: Keller
• Strategic brand management:building,measuring and managing brand equity
  Autor: Keller, Kevin Lane
  Vydáno: (2009)