Managing brand equity

Ítems similars

• Manazging Brand equity capitalizing on the value of a brand name
  per: Aaker, David A
  Publicat: (1991)
• Separation of brand equity and brand value
  per: Manish Kumar Tiwari
• Building,measuring,and managing brand equity/
  per: Keller,Kevin Lane
  Publicat: (2018)
• Building measuring and managing brand equity
  per: Keller
• Strategic brand management:building,measuring and managing brand equity
  per: Keller, Kevin Lane
  Publicat: (2009)