Luck, D. J., & Rubin, R. S. (1996). Marketing research/7e (7th ed.). Prentice Hall of India.
Chicago Edition CitationLuck, David J., and Ronald S. Rubin. Marketing Research/7e. 7th ed. New Delhi: Prentice Hall of India, 1996.
Deismireacht MLALuck, David J., and Ronald S. Rubin. Marketing Research/7e. 7th ed. Prentice Hall of India, 1996.
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