APA Edition Citation

Luck, D. J., & Rubin, R. S. (1996). Marketing research/7e (7th ed.). Prentice Hall of India.

Chicago Edition Citation

Luck, David J., and Ronald S. Rubin. Marketing Research/7e. 7th ed. New Delhi: Prentice Hall of India, 1996.

MLA Edition Citation

Luck, David J., and Ronald S. Rubin. Marketing Research/7e. 7th ed. Prentice Hall of India, 1996.