APA Edition Citation

Luck, D. a. (1978). Marketing research (5th ed.). Prentice Hall of India.

Chicago Edition Citation

Luck, D.J...[et al.]. Marketing Research. 5th ed. New Jersey: Prentice Hall of India, 1978.

MLA Edition Citation

Luck, D.J...[et al.]. Marketing Research. 5th ed. Prentice Hall of India, 1978.