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Strategic marketing

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Manylion Llyfryddiaeth
Prif Awdur:	Cravens, David W.
Fformat:	Printed Book
Iaith:	English
Cyhoeddwyd:	Australia Irwin publication 1994
Rhifyn:	4th ed.
Cyfres:	The Irwin series in marketing
Pynciau:	Marketing > Decision making

Eitemau Tebyg

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Strategic Marketing
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Instructor's manual for marketing decision making a model building approach
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Principles of marketing
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Elements of direct marketing
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Analytical methods for marketing management
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Learning to Think Strategically
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Strategic decision making : A discovery-led approach to critical choices in turbulent times /
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Marketing nuggets : conceptual, dimensions in marketing
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Strategic decision making: applying the analytic hierarchy process /
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Decision making under uncertainity /
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Marking better business decisions: understanding and improving critical thinking and problem- solving skills /
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Strategic decision-making /
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Effective decision making a practical guide for management
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Strategic decision making: applying the analytic hierarchy process/
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Finance for strategic decision making: what non-financial managers need to know /
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Consumer Behavior & Marketing Strategy
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The strategy and tactics of pricing : A guide to growing more profitability /
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Theory of choice and decision making
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Decision making styles and stress coping strategies among higher secondary school students
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Decision making styles of secondary school students in Kerala
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Rational choice in an uncertain world : the psychology of judgment and decision making/
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Information for decision making
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Moving out of the box: tools for team decision making
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Betting on theories
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Discussion: the process of group decision making
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Making decisions
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A Positive Approach to Corporate Objectives
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Group dynamics key to decision making
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Information and decision processes
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Decision-making under uncertainity
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Cyhoeddwyd: (1997)

The decision Book
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Executive decision making :modern concepts and techniques
gan: Davar, Rustom S
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Probability for statistical decision making
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Quantitative techniques for managerial decision making concepts, illustrations and problems
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Managing with power politics and influence in organization
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