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Strategic marketing
| Main Author: | |
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| Format: | Printed Book |
| Language: | English |
| Published: |
Australia
Irwin publication
1994
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| Edition: | 4th ed. |
| Series: | The Irwin series in marketing
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| Subjects: |
| Physical Description: | xxxi, 811p. |
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| ISBN: | 0256122121 |