APA引文

Cravens, D. W. (1994). Strategic marketing (4th ed.). Irwin publication.

Chicago Edition Citation

Cravens, David W. Strategic Marketing. 4th ed. Australia: Irwin publication, 1994.

MLA引文

Cravens, David W. Strategic Marketing. 4th ed. Irwin publication, 1994.

警告：這些引文格式不一定是100％准確.