एपीए उद्धरण

Cravens, D. W. (1994). Strategic marketing (4th ed.). Irwin publication.

शिकागो स्टाइल उद्धरण

Cravens, David W. Strategic Marketing. 4th ed. Australia: Irwin publication, 1994.

एमएलए उद्धरण

Cravens, David W. Strategic Marketing. 4th ed. Irwin publication, 1994.