Cita APA

Cravens, D. W. (1994). Strategic marketing (4th ed.). Irwin publication.

Citación estilo Chicago

Cravens, David W. Strategic Marketing. 4th ed. Australia: Irwin publication, 1994.

Cita MLA

Cravens, David W. Strategic Marketing. 4th ed. Irwin publication, 1994.

Warning: These citations may not always be 100% accurate.