Deismireacht APA

Cravens, D. W. (1994). Strategic marketing (4th ed.). Irwin publication.

Chicago Edition Citation

Cravens, David W. Strategic Marketing. 4th ed. Australia: Irwin publication, 1994.

Deismireacht MLA

Cravens, David W. Strategic Marketing. 4th ed. Irwin publication, 1994.

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