Servi, I. S. (1990). New product development and marketing. Praeger.
Style de citation ChicagoServi, Italo S. New Product Development and Marketing. New York: Praeger, 1990.
Style de citation MLAServi, Italo S. New Product Development and Marketing. Praeger, 1990.
Attention : ces citations peuvent ne pas être correctes à 100%.