APA Edition Citation

Servi, I. S. (1990). New product development and marketing. Praeger.

Chicago Edition Citation

Servi, Italo S. New Product Development and Marketing. New York: Praeger, 1990.

MLA Edition Citation

Servi, Italo S. New Product Development and Marketing. Praeger, 1990.

Warning: These citations may not always be 100% accurate.