Moorthi, Y. L. R. (1999). Brand management: The Indian context. Vikas.
Chicago Edition CitationMoorthi, Y L R. Brand Management: The Indian Context. Vikas, 1999.
MLA Edition CitationMoorthi, Y L R. Brand Management: The Indian Context. Vikas, 1999.
Warning: These citations may not always be 100% accurate.