Winning at new products

Antzeko izenburuak

• Winning ways how companies create the products we all want to buy
  nork: Pilditech, James
  Argitaratua: (1997)
• Marketing new industrial products
  nork: Baker, Michael J.
  Argitaratua: (1975)
• New product development and marketing
  nork: Servi, Italo S.
  Argitaratua: (1990)
• Marketing a new product its planning, development, and control
  nork: Hisrich,Robert D
  Argitaratua: (1978)
• Product leadership creating and launching superior new products
  nork: Cooper, Robert G.
  Argitaratua: (1998)