Otteson, S. F., Panschand, W. .., & Patterson, J. (1966). Marketing the firm's view point: An introduction to decision making in marketing from a managerial view point. McMillan Company.

Otteson, Schuyler F., William .G Panschand, and James.J Patterson. Marketing the Firm's View Point: An Introduction to Decision Making in Marketing from a Managerial View Point. London: McMillan Company, 1966.

Otteson, Schuyler F., et al. Marketing the Firm's View Point: An Introduction to Decision Making in Marketing from a Managerial View Point. McMillan Company, 1966.