APA Edition Citation

Kotler, P. (1974). Marketing management (2nd ed.). Prentice hall.

Chicago Edition Citation

Kotler, P. Marketing Management. 2nd ed. India: Prentice hall, 1974.

MLA Edition Citation

Kotler, P. Marketing Management. 2nd ed. Prentice hall, 1974.

Warning: These citations may not always be 100% accurate.