Cita APA

McCarthy, E. (1975). Basic marketing: A managerial approach (5th ed.). Richard D. Irwin.

Chicago Edition Citation

McCarthy, E.J. Basic Marketing: A Managerial Approach. 5th ed. London: Richard D. Irwin, 1975.

Cita MLA

McCarthy, E.J. Basic Marketing: A Managerial Approach. 5th ed. Richard D. Irwin, 1975.