Podobné jednotky
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Journal marketing
Autor: Hunt, S.D
Vydáno: (1986) -
Foundations of marketing theory Toward a general theory of marketing /
Autor: Hunt, Shelby D.
Vydáno: (2003) -
Marketing theory : foundations, controversy, strategy, resource-advantage theory/
Autor: Hunt, Shelby D
Vydáno: (2010) -
Marketing theory: foundations, controversy, strategy, resource-advantage theory/
Autor: Hunt, Shelby D.
Vydáno: (2010) -
Foundations of marketing theory : towards a general theory of marketing
Autor: Hunt, Shelby D
Vydáno: (2003)