Marketing theory

Antzeko izenburuak

• Journal marketing
  nork: Hunt, S.D
  Argitaratua: (1986)
• Foundations of marketing theory Toward a general theory of marketing /
  nork: Hunt, Shelby D.
  Argitaratua: (2003)
• Marketing theory : foundations, controversy, strategy, resource-advantage theory/
  nork: Hunt, Shelby D
  Argitaratua: (2010)
• Marketing theory: foundations, controversy, strategy, resource-advantage theory/
  nork: Hunt, Shelby D.
  Argitaratua: (2010)
• Foundations of marketing theory : towards a general theory of marketing
  nork: Hunt, Shelby D
  Argitaratua: (2003)