APA Edition Citation

Luck, D. J. (1972). Product policy and strategy. Prentice Hall.

Chicago Edition Citation

Luck, David J. Product Policy and Strategy. New Jersy: Prentice Hall, 1972.

MLA Edition Citation

Luck, David J. Product Policy and Strategy. Prentice Hall, 1972.

Warning: These citations may not always be 100% accurate.