Levitt, T. (1962). Innovation in marketing: New perspectives for porfit and growth. McGraw Hill book company.
Style de citation ChicagoLevitt, Theodore. Innovation in Marketing: New Perspectives for Porfit and Growth. New York: McGraw Hill book company, 1962.
Style de citation MLALevitt, Theodore. Innovation in Marketing: New Perspectives for Porfit and Growth. McGraw Hill book company, 1962.
Attention : ces citations peuvent ne pas être correctes à 100%.