Citazione APA

American management association. (1966). New products, new profits: Company experiences in new product planning. American management association.

Stile di citazione Chicago

American management association. New Products, New Profits: Company Experiences in New Product Planning. New York: American management association, 1966.

Citazione MLA

American management association. New Products, New Profits: Company Experiences in New Product Planning. American management association, 1966.