American management association. (1966). New products, new profits: Company experiences in new product planning. American management association.
Citación estilo ChicagoAmerican management association. New Products, New Profits: Company Experiences in New Product Planning. New York: American management association, 1966.
Cita MLAAmerican management association. New Products, New Profits: Company Experiences in New Product Planning. American management association, 1966.
Warning: These citations may not always be 100% accurate.