APA ציטוט

Bursk, E. C., & Chapman, J. F. (1964). Modern marketing strategy. Harvard university press.

Chicago Edition Citation

Bursk, Edward C., and John F. Chapman. Modern Marketing Strategy. Cambridge: Harvard university press, 1964.

ציטוט MLA

Bursk, Edward C., and John F. Chapman. Modern Marketing Strategy. Harvard university press, 1964.