APA aipamena

Bursk, E. C., & Chapman, J. F. (1964). Modern marketing strategy. Harvard university press.

Chicago Style aipamena

Bursk, Edward C., and John F. Chapman. Modern Marketing Strategy. Cambridge: Harvard university press, 1964.

MLA aipamena

Bursk, Edward C., and John F. Chapman. Modern Marketing Strategy. Harvard university press, 1964.