Cita APA

Bursk, E. C., & Chapman, J. F. (1964). Modern marketing strategy. Harvard university press.

Citación estilo Chicago

Bursk, Edward C., y John F. Chapman. Modern Marketing Strategy. Cambridge: Harvard university press, 1964.

Cita MLA

Bursk, Edward C., y John F. Chapman. Modern Marketing Strategy. Harvard university press, 1964.