Παραπομπή APA

Bursk, E. C., & Chapman, J. F. (1964). Modern marketing strategy. Harvard university press.

Παραπομπή Chicago Style

Bursk, Edward C., και John F. Chapman. Modern Marketing Strategy. Cambridge: Harvard university press, 1964.

Παραπομπή MLA

Bursk, Edward C., και John F. Chapman. Modern Marketing Strategy. Harvard university press, 1964.