APA Zitierstil

Bursk, E. C., & Chapman, J. F. (1964). Modern marketing strategy. Harvard university press.

Chicago Zitierstil

Bursk, Edward C., und John F. Chapman. Modern Marketing Strategy. Cambridge: Harvard university press, 1964.

MLA Zitierstil

Bursk, Edward C., und John F. Chapman. Modern Marketing Strategy. Harvard university press, 1964.