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Marketing and the behavioural science selected readings

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Manylion Llyfryddiaeth
Awduron Eraill:	Bliss, Perry (Golygydd)
Fformat:	Printed Book
Iaith:	English
Cyhoeddwyd:	Boston Allyn and Bacon 1963
Pynciau:	Marketing > Behavioral science

Eitemau Tebyg

Marketing and the behavioural science Selected Readings
Cyhoeddwyd: (1964)

Marketing, executive and buyer behaviour
gan: Howard, John A.
Cyhoeddwyd: (1963)

Behavioural sciences today
Cyhoeddwyd: (1963)

Statistics for behavioural sciences
gan: Brown, Bruce, et al.
Cyhoeddwyd: (1983)

Handbook of marketing scales: multi-item measures for marketing and consumer behaviour research/
gan: Bearden, William O.
Cyhoeddwyd: (2011)

Introduction to behavioural science for business
gan: Kolasa, Blair J.
Cyhoeddwyd: (1969)

A Genesis of behavioural science
gan: Niraj Kumar
Cyhoeddwyd: (1998)

Theories and models in applied behavioural science: vol.1 /
Cyhoeddwyd: (1996)

Theories and models in applied behavioural science: vol.2 /
Cyhoeddwyd: (1996)

Theories and models in applied behavioural science: vol.3 /
Cyhoeddwyd: (1996)

Theories and models in applied behavioural science: vol.4 /
Cyhoeddwyd: (1996)

Market-driven thinking
gan: Woodside, Arch G.
Cyhoeddwyd: (2005)

Handbook of marketing scales : multii-item measures for marketing and consumer behaviour research
gan: Bearden, William O
Cyhoeddwyd: (1999)

Consumer behaviour /
gan: Schiffman, Leon G.
Cyhoeddwyd: (2016)

Research Methods In The Behavioural Sciences
gan: Festinger, Leon, Ed
Cyhoeddwyd: (1966)

Marketing and consumption of green consumer durables in Kerala /
gan: Saleena, T. A.
Cyhoeddwyd: (2019)

Rural marketing : targeting the non-urban consumer
gan: Velayudhan, Sanal Kumar
Cyhoeddwyd: (2007)

Strategic Marketing
gan: Anderson, Carol H
Cyhoeddwyd: (2006)

Consumer behaviour : a marketer's tool/
gan: Hoyer, Wayne D.
Cyhoeddwyd: (2010)

Study of behaviour
gan: Carthy, J. D.
Cyhoeddwyd: (1979)

Basic statistics for behavioural science research
gan: Harris, Mary B
Cyhoeddwyd: (1994)

Handbook of marketing scales /
gan: Bearden, William O.
Cyhoeddwyd: (1999)

Social marketing : from tunes to symphonies /
gan: Hastings, Gerard
Cyhoeddwyd: (2014)

Inefficient markets an introduction to behavioral finance
gan: Shleifer,Andrei
Cyhoeddwyd: (2000)

Services marketing
Cyhoeddwyd: (2006)

Social marketing : influencing behaviors for good /
gan: Kotler, Philip
Cyhoeddwyd: (2008)

Social marketing influencing behaviors for good/4e
gan: Lee, Nancy
Cyhoeddwyd: (2011)

Experiential marketing : consumer behaviour, customer experience and the 7Es /
gan: Batat, Wided
Cyhoeddwyd: (2019)

Experiential marketing : consumer behaviour, customer experience and the 7Es /
gan: Batat, Wided
Cyhoeddwyd: (2019)

Contemporary Indian Cases in marketing
gan: Pandey, Mukesh
Cyhoeddwyd: (2008)

The Sage handbook of social marketing
Cyhoeddwyd: (2011)

Organizations and human behaviour a book of readings
Cyhoeddwyd: (1967)

Behaviour therapy : techniques, research and applications /
gan: Jena, S. P. K.
Cyhoeddwyd: (2008)

Behavioural neuroscience /
gan: Commins, Seán
Cyhoeddwyd: (2018)

Legends in marketing: Jagdish N Sheth (v.5: managerial marketing: the early years)
Cyhoeddwyd: (2010)

Social marketing : influencing behaviors for good
gan: Lee, Nancy
Cyhoeddwyd: (2011)

Geomarketing : methods and strategies in spatial marketing
Cyhoeddwyd: (2006)

Social marketing ;Rebels with a cause
gan: Hastings, Gerard
Cyhoeddwyd: (2018)

Consumer behavior : building marketing strategy/
gan: Hawkins, Del I.
Cyhoeddwyd: (2013)

Behavioral Science. Washington