Bliss, P. (1963). Marketing and the behavioural science: Selected readings. Allyn and Bacon.
Citación estilo ChicagoBliss, Perry. Marketing and the Behavioural Science: Selected Readings. Boston: Allyn and Bacon, 1963.
Cita MLABliss, Perry. Marketing and the Behavioural Science: Selected Readings. Allyn and Bacon, 1963.
Warning: These citations may not always be 100% accurate.