Bliss, P. (1963). Marketing and the behavioural science: Selected readings. Allyn and Bacon.
Chicago Edition CitationBliss, Perry. Marketing and the Behavioural Science: Selected Readings. Boston: Allyn and Bacon, 1963.
Deismireacht MLABliss, Perry. Marketing and the Behavioural Science: Selected Readings. Allyn and Bacon, 1963.
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