Bliss, P. (1963). Marketing and the behavioural science: Selected readings. Allyn and Bacon.
Style de citation ChicagoBliss, Perry. Marketing and the Behavioural Science: Selected Readings. Boston: Allyn and Bacon, 1963.
Style de citation MLABliss, Perry. Marketing and the Behavioural Science: Selected Readings. Allyn and Bacon, 1963.
Attention : ces citations peuvent ne pas être correctes à 100%.