Cita APA

Bliss, P. (1963). Marketing and the behavioural science: Selected readings. Allyn and Bacon.

Chicago Edition Citation

Bliss, Perry. Marketing and the Behavioural Science: Selected Readings. Boston: Allyn and Bacon, 1963.

Cita MLA

Bliss, Perry. Marketing and the Behavioural Science: Selected Readings. Allyn and Bacon, 1963.