APA Edition Citation

Newman, J. W. (1966). On knowing the consumer. John Wiley & Sons.

Chicago Edition Citation

Newman, Joseph W. On Knowing the Consumer. New York: John Wiley & Sons, 1966.

MLA Edition Citation

Newman, Joseph W. On Knowing the Consumer. John Wiley & Sons, 1966.

Warning: These citations may not always be 100% accurate.