APA Edition Citation

Hooley, G. J., Piercy, N. F., & Nicoulaud, B. (2008). Marketing strategy and competitive positioning (4th ed.). Pearson educaiton.

Chicago Edition Citation

Hooley, Graham J., Nigel F. Piercy, and Brigitte Nicoulaud. Marketing Strategy and Competitive Positioning. 4th ed. New Delhi: Pearson educaiton, 2008.

MLA Edition Citation

Hooley, Graham J., et al. Marketing Strategy and Competitive Positioning. 4th ed. Pearson educaiton, 2008.