Consumer behaviour Management Strategic management Advertising Goals and Objectives Basics of Marketing Basics of marketing Consumer behavior Dimensions of E-marketing Distribution Economic Aspects of Advertising Essentials of Advertising Programme Marketing information Marketing-Research New Product Development and Pricing Physical Distribution Product pricing Rrural, Service, Green, Relationship, Social and Niche Marketing Segmentation Selling Social Aspects of Advertising Strategic management--business policy --strategic planning Testing of Advertising Effectiveness