Encyclopaedia of strategic management, Vol.01: Marketing planning and evaluation

gan Lancaster, Geoff; Massingham, Lester
Cyhoeddwyd 2002

Strategic marketing planning and evaluation

gan Lancaster, Geoff; Massingham, Lester
Cyhoeddwyd 2004

Essentials of marketing: Text and cases

gan Lancaster, Geoffrey; Massingham, Lester
Cyhoeddwyd 1994

Marketing management

gan Lancaster, Geoff; Massingham, Lester
Cyhoeddwyd 2001

Essentials of marketing management /

gan Lancaster, Geoffrey, 1938-, Massingham, Lester
Cyhoeddwyd 2018

Essentials of marketing /

gan Lancaster, Geoffrey
Cyhoeddwyd 1988

Essentials of marketing text and cases

gan Lancaster, Geoffrey
Cyhoeddwyd 1988

Essentials of marketing management /

gan Lancaster, Geoffrey
Cyhoeddwyd 2018

Essentials of marketing management /

gan Lancaster, Geoffrey
Cyhoeddwyd 2018