Customer relations BUSINESS & ECONOMICS / Consumer Behavior BUSINESS & ECONOMICS / Customer Relations BUSINESS & ECONOMICS / Marketing / General Hospitality industry-Marketing Management Analytical CRM Business and Economics-consumer behaviour Business and Economics-customer relations Business and Economics-marketing CRM Consumer behaviour Customer relations management-- CRM Customer relationship management Hospitality management--Hotel industry--Food --Catering Hotels--Marketing Operational CRM Public households Realizing the benefits of CRM Strategic CRM Supply- Chain relationships Understanding customer relationships advertising theory